LONDON: Outdoor posted a 10.4% share of advertising revenues in the UK during the third quarter, the first time it has broken the 10% barrier, according to the Outdoor Advertising Association.

The period from April to June saw the sector's slowest growth since 2002, but the latest figures have cheered OAA ceo Alan James: "Outdoor is clearly moving up a pace and with more exciting communication opportunities coming from digital screens next year we are anticipating real growth in the medium."

Data sourced from Media Week (UK); additional content by WARC staff