Members of the Screen Actors Guild last Friday gave the thumbs down to plans by advertising agencies to muscle in on the talent agency scene.
Around 55% of SAG membership voted against the admission of Madison Avenue into the talent agency business – a proposal floated by the Association of Talent Agents who are eager to sell up to 20% of their businesses to ad shops.
Had the proposal been agreed, it would have been incorporated into a new Agency Franchise Agreement, replacing the former accord which expired January 20 but was extended by both parties pending completion of the ballot.
The vote appears to be the final fade-out on the scenario as no further talks between the two sides are scheduled.
Data sourced from: AdAge.com; additional content by WARC staff