TSS, the airtime marketing unit of SMG Television, has rebranded as SMG Television Sales– a move designed to reflect the changing market environment and develop a more integrated approach to TV sales. It also brings the sales arm alongside SMG’s other media interests, among them press, radio, cinema and outdoor.
Says SMGTV marketing director Malcolm MacMillan: “TSS as a trading name has had its day; we wanted a name that would be more forward looking. SMG Television Sales reflects a different attitude altogether – a desire to find creative and flexible communications solutions that are not necessarily restricted to just TV spots.”
News source: Media Week (UK)