The New York Times is reportedly putting plans for worldwide expansion on hold in light of the scandal engulfing the paper.
The title’s owner, the New York Times Company, was said to be mulling a rebranding of the International Herald Tribune, the overseas newspaper it took full control of last year after buying out the Washington Post [WAMN: 24-Oct-02].
These plans were thought to include renaming the title the New York Times International.
However, the group is worried that any such move would be tainted by the highly publicised scandal surrounding the flagship New York Times.
Last month, reporter Jayson Blair resigned after it emerged that he plagiarised articles by other journalists and pretended to be on assignments when he was still in his Brooklyn apartment. Three senior editorial staff have since quit.
Data sourced from: BrandRepublic (UK); additional content by WARC staff