The growth of satellite-television has eroded the penetration of cable as a delivery mechanism, new Television Bureau research shows.
Using Nielsen Media Research data, the study found that cable penetration stood at 68.1% in May 2003, down from 70.6% twelve months earlier. This is its lowest level for seven years.
Direct broadcast satellite and other delivery systems, on the other hand, polled 17% (up from 15.1% last year) and claim a penetration of over 25% in 52 television markets across the US.
Data sourced from: AdWeek.com; additional content by WARC staff