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Sara Lee Hires Martin Agency for Apparel Accounts

News, 17 July 2001


Sara Lee Branded Apparel – a subsidiary of consumer goods multinational Sara Lee – has tapped the Martin Agency in Richmond, Virginia, for the $10–15 million duties of intimate apparel brands Hanes and Hanes Her Way.

Twenty-year incumbent Mullen/LHC in Winston-Salem, North Carolina, last month refused to participate in the review [WAMN: 07-Jun-01].

News source: Advertising Age - Daily Deadline