The Saks Department Store Group subsidiary of retail business Saks has parted company with its agency, Atlanta’s West Wayne, only five months after appointing it to the $35 million account [WAMN: 07-Dec-01].
The group’s decision – which excludes the Saks Fifth Avenue retail chain whose ads are created in-house –reverses its policy of centralizing ad duties for its various chain stores.
“We feel it’s best to find more localized resources that can better support each division’s distinct needs,” commented Saks vp–marketing John Wendler.
One such division, Carson Pirie Scott & Company, has already found a new shop for its $15m–$20m duties, tapping Laughlin/Constable in Chicago and Milwaukee. The division has 97 stores across the US, comprising the Boston Store, Bergner, Herberger’s and the eponymous Carson Pirie Scott chains.
“This just wasn’t the time for four big regional businesses with very different markets and product offerings to use a unified brand strategy,” sighed West Wayne president Jeffrey L Johnson, adding that four or five jobs may be cut at the agency due to the loss.
News source: Adweek.com [17-May-01]; New York Times