Saatchi & Saatchi London sashayed off with the Press Grand Prix last night at the Cannes International Advertising Festival in a landmark win for erotic huckstering.

Proving a point that advertising has taken for granted since the days of Caligula – that sex is an all-purpose Viagra for creativity – Saatchi’s print campaign for Club 18-30 portrays visuals of holidaymaking twenty-somethings that, on closer inspection, include an array of erotic situations.

All in all, Saatchi London had a good night, collecting three Gold Lions, one Silver and one Bronze

The Grand Prix for the Outdoor category – the first time Cannes has officially recognized the outdoor medium in its own right – was won by Leo Burnett’s Oslo office for a somewhat recondite advertiser – the Oslo Piercing Studio. This exploited “environmental elements that literally pierce the posters”.

Overall, the UK topped the press and outdoor gong-menagerie, gaining seven of the twenty-eight Golden Lions. Runner-up was Spain with four gilt pussies while the US and Brazil tied with three apiece.

Gaining gold for the US were J Walter Thompson, New York, for its outdoor campaign for Malibu rum; and Bozell, New York, which won two Lions, respectively for the New York Times and the Art Directors Club.

The US also led the total Lion hunt for the press/outdoor sector with 14 awards of varied metal hues. The UK came second.

Data sourced from:; additional content by WARC staff