The Switchdigital consortium, sole bidder for central Scotland’s digital radio franchise, will need to shoot itself in the foot if it fails to grab the licence. This should be formally awarded by the government in October.
The controlling shareholder in Switchdigital with 55% is London-based The Wireless Group, itself controlled by ubiquitous media mogul Rupert Murdoch and his henchman, former tabloid editor Kelvin MacKenzie. Others with a stake in the venture are US-owned Clear Channel International with 20%, Britain's largest commercial radio group Capital Radio (20%) and high street retailer The Carphone Warehouse (5%).
The central Scotland multiplex will transmit on nine channels and Switchdigital plans a mix of music and speech programming including the BBC’s Gaelic service. The franchise area is the largest outside London yet to go up for grabs, covering Edinburgh, Glasgow and Stirling with a potential aggregated audience of three million.
News Source: CampaignLive (UK)