A study commissioned by Pitney Bowes USA indicates that increased Internet activity will generate growth in direct mail. A survey of marketing executives at 200 international corporations concludes that web surfers are prime targets for direct-mail marketers because they flag their personal interests through the information services they access. This theory is sustained by the fact that US homes with online access receive more mail - 7.3 pieces daily compared to 4.7 pieces for homes without.
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