As the latest round of talks between representatives of striking commercial actors and advertisers/agencies drag into their sixth consecutive day, the Screen Actors Guild and the American Federation of Television and Radio Artists have threatened to organize a consumer boycott of Procter & Gamble brands if the current talks break down.

The company would be targeted, say SAG and AFTRA, because it is the nation’s second largest TV buyer with products that offer “more opportunity for consumer participation” in a boycott than do other television advertisers.

During the five-month strike, there have been a number of demonstrations at commercial location shoots by P&G and other major TV advertisers such as General Motors and AT&T.

News source: Advertising Age - Daily Deadline