A plea by federal mediators for a ninety-day cooling off period was rejected by striking commercial actors on Wednesday, resulting in a breakdown of talks after almost two weeks of non-stop negotiation.

Despite the breakdown, there has been some movement on two key issues, according to an advertisers’ representative.

One area of accord is the acceptance by the Screen Actors Guild and American Federation of Television & Radio Artists of a flat fee for commercials running on cable. Advertisers, for their part, conceded that some commercial work for broadcast TV could use the pay-per-play formula.

No date has been set for further meetings, although advertisers are hopeful that mediators will make an effort to resuscitate negotiations within a month.

News source: Advertising Age - Daily Deadline