The Association of National Advertisers, representing America's largest marketers, has decided not to seek sponsors for the daily general sessions of its annual conference, Brand Building in the New Economy, starting October 13.

ANA spokesman Andy Cooper says that the conference theme, "does not lend itself to participation by general session sponsors”.

Media-owners, anxious to promote themselves to the high-spending advertisers, have for the last three years invested an estimated $100,000 in sponsorship of the general sessions.

News source: New York Times