Get a demo Do I subscribe? News sign-up
Download PDF
Print

SMALL COMPANIES LAG IN INTERNET USE

News, 01 September 1997

IT MARKETING AGENCY Banner has just published its latest annual review of the sector, the UK's largest regular study of trends and attitudes among IT decision-makers. This reveals a distinct split in use of the Internet between larger (50+ employees) and smaller organisations. Banner says the 'trigger point' for serious usage of the Net seems to come when a company has more than fifty employees - below this level of staffing, companies remain 'lukewarm'. Usage increases among companies progressively in relation to staff levels, reaching a point where two thirds of all UK companies with 500 or more staff now use the Net. E-mail is the most popular business use of the medium; recruitment and job-seeking the least favoured. Average business use by individuals has risen to five hours weekly. There are marked regional variations: 39% of London-based companies are wired, compared with only 14 per cent of those based in Yorkshire and Humberside. More details of the survey are at www.bannerco.com.