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SKYTEAM AIR ALLIANCE – CAMPAIGN BREAKS TODAY

News, 23 June 2000


Skyteam, the latest airline global alliance (Delta Air Lines, Air France, AeroMexico and Korean Air) announced June 22, broke its launch ad campaign today – well in advance of the fall timing wrongly reported in yesterday’s WAMN.

Sporting a blue-and-white logo with the SkyTeam name wrapped around partial infinity signs (symbolising "endless pleasure'', according to officials), TV and print ads are running today on CNN and pan-regional networks, alongside international business newspapers such as The Wall Street Journal and Financial Times.

The campaign by Euro RSCG BETC, Paris, will run in local languages although SkyTeam's Caring more about you tagline will always appear in English.

News source: Advertising Age - Daily Deadline