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SIX SURVIVE IN BATTLE FOR $400M BURGER KING PRIZE

News, 06 October 2000


Burger King has announced a shortlist of six for its $400 million account.

The chosen agencies, picked from twelve candidates, are incumbent Lowe Lintas & Partners Worldwide, Campbell Mithun of Minneapolis, San Fransisco’s Publicis & Hal Riney and, all from New York, McCann Erickson Worldwide, Saatchi & Saatchi and Grey Worldwide.

Each shop will produce and supply creative for copy testing

News source: Advertising Age - Daily Deadline