GRANADA TELEVISION AND LITTLEWOODS will launch their joint home shopping channel via ONdigital in November - the first on UK terrestrial TV. Titled Shop! the channel will peddle 'thousands of major brands including some retail brands', including Levi Strauss, Rockport, Timberland, Philips, Nintendo, Mattel, Sony and Panasonic. Initially, ordering will be by telephone. The service is also on offer to other cable and satellite operators although it will not be seen on BSkyB which has an exclusive deal with US-owned QVC. Granada is a 50% shareholder in ONdigital, along with Carlton.
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