Four members of the US Senate yesterday introduced the Consumer Internet Privacy Enhancement Act – a bill designed to help consumers understand and protect their online privacy rights.

The Act will require all commercial websites which collect personally identifiable information to spell-out their data collection procedures, notifying consumers as to how and what type of information is garnered, for what purpose it will be used, if they need to supply personal information to access the site or its services, and the methods used to safeguard personal data.

The legislation flies in the face of hard lobbying by internet industry groups which argue for voluntary privacy guidelines. The senators sponsoring the bill are John McCain (Republican, Arizona), John Kerry (Democrat., Massachusetts), Spencer Abraham (R, Michigan) and Barbara Boxer (D, California).

News source: Advertising Age - Interactive Daily