Scandinavian Airline Systems, seen as a somewhat staid and high ticket carrier, announced Thursday it will debut a new low-cost airline toward the end of March.
As yet unnamed, the startup will fly in new livery and branding, offering travellers a number of European destinations and adding to the welter of el cheapo carriers plying for trade across the continent.
Sun-starved Scandinavians will have a choice of warm climates at cool prices: Alicante, Athens, Barcelona, Bologna, Budapest, Lisbon, Malaga, Palma de Mallorca, Prague, Pristina, Rome and Sarajevo are among the planned destinations.
Lowe Brindfors is expected to add advertising duties for the new brand to its global SAS remit.
Data sourced from: AdAgeGlobal.com; additional content by WARC staff