A new diversified services holding company, likely to be branded Carbon, is to be launched by Saatchi & Saatchi, New York. The agency has already registered the URL www.carbonservicecapital.com.

Heading Carbon will be Coby O'Brien, currently president-CEO of S&S’s interactive subsidiary Darwin Digital. In support will be O’Brien’s senior Darwin colleague David Yakir, the former president-CEO of MacManus Group's interactive shop Blue Marble. Mr. Yakir joined Darwin Digital earlier this year.

News source: Advertising Age - Daily Deadline