Saatchi & Saatchi is throwing its weight behind a new website to strengthen its graduate recruitment process., the brainchild of two Leeds University broadcast students, is slated for launch by the end of the year. The idea is to find high flying students, who must be nominated and pass a selection process before becoming members.

It is hoped that by backing the scheme, Saatchi can improve its recruitment process and prevent the best students becoming part of the brain-drain into new media.

“Dotcoms are spending more time and money recruiting people, some of whom work in advertising”, claimed Saatchi’s Steve Colgrave, “We need to find the right people before they're whisked off to work elsewhere”.

Although Saatchi is not putting any money into the scheme, it will consult on branding, and is encouraging support from some of its clients.

Recruitment website has also been approached in relation to the venture, as has Red Bull, a brand supposedly associated with students. Companies who partner the scheme will have access to the database of top students.

News Source: CampaignLive (UK)