MOSCOW: Russian adspend leapt 29% in 2006 to a record $6.5 billion (€4,99bn; £3.32bn), the Association of Communication Agencies in Russia reported Thursday. The key media drivers of the upsurge - from $5.03 billion in 2005 - were TV and the internet.
The figures, Russia's best-ever, were propelled by record consumer spending on goods and services, the result of eight consecutive years of economic growth.
The lion's share of the spendfest went to TV which grew 36% to $3.2bn, approximating to $22 for each of the nation's 143m people. Online adspend grew 67% to $100 million and is set to continue at that pace through 2007, according to Russian business daily Vedomosti.
Outdoor advertising also prospered, notching a 30% increase to $1.2bn; print media rose 18% to $1.6bn; while radio grew 17% to $350m.
Data sourced from Moscow Times / Bloomberg.com; additional content by WARC staff