A six month, four-way, pitch for the centralised £85 million media planning/buying account of the Royal Bank of Scotland group has culminated in victory for Grey Worldwide’s MediaCom.

The win encompasses not only RBS’ commercial and corporate business but also that of subsidiary units, the recently acquired NatWest Bank and insurer Direct Line. MediaCom already handles the latter account, as well as RBS’ consumer and commercial activity.

The also-rans are Media Planning, hotly tipped around Adland’s parish pump as the likely winner; former NatWest incumbent Starcom Motive; and Faulds Media, previously responsible for corporate branding.

Parish pump gossip also poses doubts over the continuing tenure of M&C Saatchi and TBWA\London, respectively responsible for NatWest’s creative and branding accounts.

“No comment” was the only reaction forthcoming from the involved parties.

News source: CampaignLive (UK)