In contrast to the rest of the advertising industry, UK online adspend is set for a bumper year, with growth of over 100% according to Omnicom unit Optimedia.

The agency forecasts total spend on internet ads of £210 million in 2001, compared to £100m last year. By 2005 the figure will have jumped to £710m.

Optimedia also pointed to the rapid adoption of digital TV, with Sky Digital as the most popular operator. However, digital cable TV uptake is also expected to soar in 2001.

News Source: CampaignLive (UK)