A globally ‘patchy’ advertising recovery is spearheaded by America’s strong upfront TV performance, opines media-buying and research conglomerate Aegis Group. This points the way to a gradual recovery in the ad market, held back by a ‘variable’ Europe.
In the four months to the end of April, European advertising and research spending remained variable with a decided ‘yo-yo’ effect from market to market.
Says Aegis chairman Lord Colin Sharman: “Overall, trading for the group is in line with the board's expectations. The first four months of trading saw a continuation of the patchy but gradual recovery that we experienced in the latter part of 2002.”
Aegis is the parent of the global Carat media planning and buying agency network.
Data sourced from: BrandRepublic (UK); additional content by WARC staff