Luxury goods group Richemont has chosen CIA to handle its £70 million European media account.

CIA pitched for the task against Initiative Media, OMD and MindShare.

The account covers the European media budget for all Richemont’s brands, which include Alfred Dunhill, Montblanc, Hackett, Cartier and Chloe.

Commented Richemont’s worldwide media director Philippe Nettre: “Our prime objective is to optimise our media effectiveness at group and brand level. We have chosen CIA for its strong network, its proprietary systems and its qualitative approach to our needs”.

News Source: CampaignLive (UK)