New York-headquartered cosmetics colossus Revlon has selected two agencies to handle its creative and media duties, worth over $100 million.
The media business goes to Deutsch in New York, which also takes on creative work for the company’s Almay range. The remaining creative duties, covering products sold under the Revlon brand name, are awarded to Kirshenbaum Bond & Partners, also in New York.
Revlon had previously handled advertising via its in-house shop Tarlow Advertising.
News source: Advertising Age - Daily Deadline