Chicago-headquartered retail, e-commerce and mail order giant Montgomery Ward has passed its media planning/buying account to local shop BBDO Worldwide. Billings are said to be in the region of $75 million.
Former media incumbent, Chicago agency BKN Media is closing down. The creative business stays with Milwaukee agency Laughlin/Constable.
Founder of the business in 1872, Aaron Montgomery Ward is best remembered for his doughty defense of the Chicago lakefront which, thanks to his efforts, today still remains a public park.
News source: New York Times