MUMBAI: India's media and entertainment industry is expected to double its revenues by the end of the decade with a growth rate of 15.6%, forecasts research and ratings provider Crisil.

Its latest report suggests revenues will top 744 billion rupees ($16.6bn; €12.6bn; £8.5bn) in 2010 from an estimated 361bn rupees in 2005.

Comments Crisil research head Nagarajan Narasimhan: "The media and entertainment sector is expected to be one of the key beneficiaries of the increase in discretionary spending by the Indian consumer."

He adds: "All segments in the industry are projected to grow, but growth in television and radio segments would be particularly impressive."

Narasimhan believes new distribution platforms such as direct-to-home and internet protocol television will be key to broadcasters' success in the subcontinent.

Data sourced from The Times of India; additional content by WARC staff