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Republic Day boosts India e-commerce

News, 29 January 2016

MUMBAI: There was tremendous consumer response to India's Republic Day sales event that ran from January 21-23, according to the country's leading e-commerce players.

Snapdeal reported that demand for mobile phones, accessories and other electronic gadgets soared since it started its sale with a tagline "Republic of Savings" on January 21 for six days, with offers of up to 70% off, BGR India reported.

Flipkart said it saw 30% growth in traffic with home appliances and large appliances among the top searched categories.

"Samsung Galaxy On5 and On7 sold close to a lakh units with 10 times spike in air fryers. Memory cards were the top-selling item with 300% growth in this segment," Flipkart said in a statement.

Meanwhile, Amazon reported that its "Great Indian Republic Day Sale" from January 21-23 recorded three times higher turnover than last year, with mobile devices emerging as the top selling category followed by apparel.

It said it turned out to be the biggest sales event ever, compared with the previous Great Indian Festive Sale, during Diwali last year.

Amazon added that all the categories under its fashion sale showed more than 200% growth compared to last year's January sale. The highest growth was observed in luggage, watches, apparel and handbags as compared to last January sale.

"With this 72-hours marathon deals, our customers had a delightful time shopping in the New Year across a wide selection of products at best possible price-points," said Samir Kumar, vice president of Amazon India.

Data sourced from BGR India, Financial Express; additional content by Warc staff