French-headquartered auto manufacturer Renault has launched websites in the UK, Germany and France allowing customers to buy cars online.
Each country has its own website, based on a single international platform adapted to suit national needs. Consumers can access information on Renault’s cars, including finance options and extra features, and place an order with their closest dealer, who would reply within 24 hours. Meanwhile, customers can create a file titled ‘My Renault’ in which to store their details.
Francois Hinfray, Renault’s commercial director, revealed that the auto maker is backing the scheme with 250 million francs ($34.3m, £23.9m), making it the focus of the company’s internet sales strategy.
However, Hinfray would not speculate on how much Renault believes it will make from the site. “We are not in a position to make forecasts about what the site will bring us in financial terms,” he commented. “But we intend to make it the best automobile website around.”
News source: BBC Online Business News (UK)