Fledgling ad network Red Cell is reorganising its Asia Pacific operations after the departure of its ceo for the region, Jorg Dietzel.

When appointed to the post last year, Dietzel was handed the task of integrating the Batey Ads network into Red Cell, which parent WPP Group is trying to build as its fourth global agency grouping.

That assignment will now be undertaken by Batey’s ceo and chief operating officer, Rod Pullen and Jon Collins respectively. Dietzel, previously managing director of DDB Worldwide in Berlin and Beijing, will not be replaced.

Data sourced from: BrandRepublic (UK); additional content by WARC staff