Media-owners, albeit themselves victims of the western world's recession, accord it lesser priority than many agencies and clientside companies.
As measured by downloads from WARC.com over the past year, media owners' top ten issues were not dominated by the economy.
Despite which, Different Approaches to Recession, Advertising and Marketing was the article most frequently downloaded by media-owners; and Cutting Adspend in a Recession Delays Recovery came in at number three.
Other matters of importance were retail branding, optimizing outdoor advertising and Ofcom's report on the UK Communications Market.
Data sourced from World Advertising Research Center (WARC.com)