NEW YORK - Worldwide direct marketing network Rapp Collins has revamped its management structure with former North American ceo Gary Von Kennel promoted to the new role of global chief executive.
    He is replaced as regional ceo by North America president Bob Horvath, while Michael Sugzda, recently hired from Wunderman, New York, becomes North American president.
    More significantly Rapp's parent, Omnicom Group's Diversified Agency Services division, has loosened its management reins, with regional offices worldwide now reporting direct to Von Kennel.
    Explains the latter: "We are beginning to see a few of our clients with global operations asking for more global solutions."