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RETAIL LOYALTY SCHEME ENHANCEMENT

News, 01 June 1997

Electronic loyalty specialist Retail Logic (01276 676 772) has developed the System for Loyalty Administration, software aimed at improving the schematic of customer loyalty schemes. Designed to integrate with a range of electronic point of sale systems, SLAM comprises a database which stores transactional data each time a shopper makes a purchase and can also be used to create customer mailings.