Inroads made by online rivals into the highly competitive £16 billion UK staff recruitment market have provoked retaliation from high street jobs chain Reed Executive in the shape of a £10m ad campaign.

Not only will the push support Reed’s own website ( but also promote its high street bureaux. "No one can deny that the internet has transformed the way we do business, but it isn't the only way of doing business," said chief executive James Reed. "I believe that only those companies who present a marriage of online technology with a very real sense of off-line support will survive and flourish in the future."

Created by Omnicom-owned London shop Abbott Mead Vickers BBDO, the advertising campaign encompasses TV, press and posters.

News Source: CampaignLive (UK)