Formula 1 motor racing, uniquely [and controversially] exempt from the EU ban on tobacco sponsorship, has found itself an alternative sponsor – GlaxoSmithKline’s stop-smoking brand NiQuitin CQ.
BMW-Williams, one of the few F1 teams to eschew tobacco advertising, will instead carry the livery of the GSK brand as from the San Marino Grand Prix on April 18/19/20.
Says team supremo Frank Williams: “GlaxoSmithKline’s historic move into Formula 1 is excellent news for the BMW-Williams F1 team and Formula 1 as a whole. With the impending ban for tobacco sponsorships looming, it is highly appropriate that a leading smoking cessation product is taking its place. This deal confirms that there is a future for Formula 1 after tobacco sponsorship.”
‘Significant global events’ as Formula 1 motor racing has been dubbed by a compliant British government, have been permitted an extension of tobacco sponsorship until July 2005. During this period, expenditure on advertising related to these events and its overall visibility must be reduced.
Data sourced from: ITV.com (UK); additional content by WARC staff