Personal financial services advisor Quick & Reilly of New York has launched phase one of a $30m consumer campaign to highlight its integration into FleetBoston Financial Corporation.

The drive, themed Personally, it's the better way, harnesses TV, print and the internet via Interpublic’s Boston shop Hill, Holliday, Connors, Cosmopulos. The ads focus on times of financial insecurity when investors are most likely to welcome financial advice.

News source: New York Times