Online auction house has enlisted what it describes as the “invaluable” help of media executive Adam Singer.

Singer, the group chief executive of media and telecoms group Telewest Communications, has been appointed to QXL’s board by the dotcom’s parent company QXL Ricardo.

Singer sang the song required by his new role, expressing confidence in QXL’s prospects: “It has a robust business model and great potential for further growth, and I look forward to being involved in such a story.”

Insiders believe that Singer's appointment could herald closer relations between the two companies.

News source: BBC Online Business News (UK)