The last quarter of 2000 witnessed an increase in online advertising revenues compared with the preceding quarter, according to the Interactive Advertising Bureau, whose Internet Ad Revenue Report is published today.
At $2.2 billion, income was nine percent up on the $1.986bn spent in Q3 – although well below previous levels for two reasons: the record revenue base in 2000 and the slowdown in adspend across all media.
Topping Q4’s expenditure table at 32% (and 31% for the year) was consumer-related advertising, trailed by computing at 21% (14%, year), financial services (13%: 14%), business services (6%: 9%) and media (9%: 8%).
Says IAB president-ceo Robin Webster: “The turbulence that has affected all advertising sectors in the past six months has also quite naturally impacted the internet. While we have continued to grow as an industry, that growth has been tempered by the times, and I would expect that we will see this reflected in future reports.”
The research was conducted for the IAB by the New Media Group of PriceWaterhouseCoopers.
News source: Advertising Age - Interactive Daily