The UK magazine industry is confident of an advertising recovery, despite the threat of terrorism.

The Periodical Publishers' Association's annual conference heard from a string of consumer and business to business executives that the sector was in much better shape than other media.

Despite the mood of optimism their were several areas for concern, notably the so-called "sizebased" pricing deal due to be introduced by postal carrier the Royal Mail.

Keith Jones, chief executive of Reed Business Information, the UK's biggest B2B publisher, claimed the original proposals would have killed off the sector.

However the conference heard the Royal Mail and publishers had produced a compromise solution which Jones said was "something we can cope with".

Consumer titles expressed concern about the ever increasing strength of the supermarket giants who are using their muscle to become retailers and elbow wholesale distributors out of the market.

The situation, warned Sally Cartwright, publishing director of Hello! magazine, was beginning to reflect the American market where wholesalers had been "decimated".

Data sourced from Media Week (UK); additional content by WARC staff