Fairchild Publications, owner of fashion trade bible Women's Wear Daily, is trail-blazing an exodus from the hitherto dominant business model of exclusively ad-funded webzines.
At a teaser demonstration last week, Fairchild unveiled some of the features of its soon-to-be-launched site WWD.com. In addition to breaking news, the site will allow access to the title's print archives dating back to 1994 – currently accessible for $2,000 annually.
The [unstated] subscription to WWD.com will include archive access both for news and photo files - the latter stretching back as far as the 1950s. Eighty percent of content will be original and unavailable in the print version.
The news coincides with a “restructuring” costing fifteen jobs – two from the editorial department and thirteen from IT. “The parts of what they were working on are now automated,” said Fairchild’s internet division president Rochelle Udell. “Our strategy is absolutely the same – totally on target.”
News source: Advertising Age - Daily Deadline