Paris-headquartered Publicis Groupe has launched Collaborative Marketing Worldwide, a new venture aiming to capitalise on the growing trend to marketing partnerships between retailers and manufacturers.

Led as ceo by Mel Korn, former boss of Saatchi & Saatchi Collaborative Marketing, CMW will create for manufacturing clients tailored consumer-driven programmes within and around retail sites.

Meantime, Saatchi & Saatchi executive vp and general manager Margaret Somers will replace Korn at Saatchi & Saatchi Collaborative Marketing.

News source: CampaignLive (UK)