Paris-headquartered Publicis, the globe’s fifth largest advertising network, is shifting its focus – temporarily at least – from wooing takeover targets to romancing investors.

The group has appointed its first director of investor relations, poaching Pierre Benaich (42) from a mirror role at French food giant Danone. He is charged with fostering the group’s relations with financial analysts, investors and shareholders.

The appointment comes in the wake of Publicis’ dual listing on the Paris bourse and the New York stock exchange. Says Publicis president Maurice Levy: “[Benaich's] experience and his competence, widely recognised in the international financial community, will be important to us in responding to the increasing demand for information about our group."

News Source: CampaignLive (UK)