Paris-headquartered Publicis Groupe rounded off a year of aggressive acquisition with an increase in global billings of 72% to $11 billion – including a four months contribution from Saatchi & Saatchi.
Even without Saatchi’s input, growth in general still hit 42%, while organic expansion was a healthy 15% compared with 1999’s 12%.
Growth in the more developed markets of the USA (15%) and Europe (14%) lagged the rest of the world which achieved an average of 20%.
Saatchi was not the only addition to Publicis’ trophy room during the year: other heads on its wall include American agency network Fallon, British healthcare specialist Nelson Communications Group and Frankel, a US marketing services agency.
News source: Advertising Age - Daily Deadline