Capitalizing on the recent 70.6% surge in its stock value (since March 11), Publicis Groupe on Tuesday launched a €616 million ($699.34m; £428.13m) convertible bond to securitize its debt mountain.
Over the same period, Publicis stock outperformed by 34 per cent the benchmark CAC 40 (the main industrial index on the Paris Stock Exchange).
The bond issue follows hard on the heels of the prestigious International Olympic Committee account win by Publicis unit Saatchi & Saatchi – value unspecified but undoubtedly lucrative.
The Olympic campaign, themed Celebrate Humanity (and originated by Omnicom network TBWA/Chiat/Day for the Los Angeles games in 2000), will break globally early next year, ahead of the summer games in Athens. It will utilize existing print media and TV contracts.
Other major Publicis clients are heavily committed to the games, among them Procter & Gamble, Toyota and Visa.
Data sourced from: Financial Times; additional content by WARC staff