SAO PAULO, Brazil: Publicis Groupe, the world's fourth largest marketing services conglomerate, has extended the reach of its digital operations with the purchase of independent Brazilian interactive agency Tribal.

Tribal, which is based in Sao Paulo and has clients including Microsoft, Chrysler and Philips, was established ten years ago, and employs around 100 members of staff.

The agency will now be integrated into Publicis's digital network Digitas, but Tribal ceo Pierre Mantovani and chief creative officer Renato Fabri will retain their positions at the company.

Says Laura Lang, ceo of Digitas: "Brazil is poised for significant growth. From a digital perspective, Brazil is vital for our clients."

Data sourced from (France); additional content by WARC staff