As night follows day, so account reviews follow the arrival of a new marketing director. British insurance giant Prudential is no exception to this law of the ad universe.

Just two months into his stint at Prudential marketing director Roger Ramsden has put the group’s £20 million creative and media business up for review via the Advertising Agency Register. Incumbents Abbott Mead Vickers BBDO and PHD will participate in the contest, although the identities of other hopefuls have not been revealed.

Prudential’s above-the-line advertising activity has been near-dormant in recent years and insiders predict a major campaign will follow the review.

News source: Media Week (UK)