Britain’s smallest terrestrial broadcaster Channel 5 – to be rebranded Five on September 16 – will be given an extra £8 million ($12.4m; €12.6m) for programming.

C5 – 65%-owned by pan-European broadcaster RTL Group, with the rest in the hands of United Business Media – will have its annual programming budget raised 5% to £149 million. The shareholding duo recently awarded the channel £3m after it increased its share of audience and advertising.

The decision may go some way to convincing chief executive Dawn Airey not to leave. Currently being wooed by ITV [see story below], she is said to be demanding a double-digit rise in the budget and a salary hike to stay.

Data sourced from: BrandRepublic (UK); additional content by WARC staff