The Institute of Practitioners in Advertising has named director of marketing strategy Hamish Pringle (49) as its next director general.

Pringle, a former vice-chair of Saatchi & Saatchi, is currently responsible for achieving recognition of the ad industry’s contribution to the British economy – a task created two years back by IPA president Rupert Howell.

Howell also headed the panel responsible for Pringle’s new appointment. Others involved in the selection process were former IPA president John Bartle, president-elect Bruce Haines and Ray Kelly, quondam chair of the IPA media policy group.

Pringle can point to a long career in the ad business, having run his own marketing consultancy, Brand Beliefs, after leaving Saatchi. He also co-founded ad shop Madell Wilmot Pringle and has held key roles at Leagas Delaney, Abbott Mead Vickers BBDO, Publicis and BMP DDB.

According to Rupert Howell, Pringle’s "dynamism and diplomacy", together with his knowledge both of the industry and the IPA, made him “stand out” from the shortlist of candidates.

News Source: CampaignLive (UK)